Welcome to Guava
Journey Foods Inc. ("Journey Foods", "we", "us", or "our") operates withguava.io and provides food technology solutions designed to revolutionize how businesses understand and optimize their food products. We understand and appreciate your concerns about privacy and want you to be familiar with how we collect, use and disclose Personal Information.
This Privacy Policy explains what Personal Information we collect, how we use and share that information, and your choices concerning our information practices.
This Privacy Policy governs your ("you" or "Users") use of withguava.io and any other Journey Foods owned or operated websites, mobile applications, APIs, and interactive features or online services controlled by Journey Foods that reference this Privacy Policy (collectively, the "Service").
Notice at Collection: Before using the Service or submitting any Personal Information to Journey Foods, please review this Privacy Policy carefully. By using the Service, you agree to the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Service.
Table of Contents
- Personal Information We Collect
- How We Use Personal Information
- Sharing and Disclosure of Personal Information
- International Data Transfers
- State Privacy Rights
- Children's Privacy
- Third-Party Links
- Data Security
- Your Choices and Controls
- Data Retention
- Changes to This Privacy Policy
- Contact Us
1. Personal Information We Collect
When you interact with us through the Service, we collect information that may identify you or be considered "personal information" under applicable privacy laws ("Personal Information"):
Information You Provide to Us
Account Information: When you create a Guava account, we collect your name, email address, company name, job title, and phone number.
Food Product Data: We collect information about food products you analyze through our platform, including ingredient lists, nutritional data, formulations, and product specifications.
Business Information: We may collect information about your company, industry, product categories, and business objectives to better serve your needs.
Communication Information: We collect information when you contact us with questions, participate in surveys, or provide feedback about our services.
Payment Information: Our payment processors collect and store financial information necessary to process payments, such as payment card details and billing addresses. We do not directly store complete payment card information.
Information We Collect Automatically
Usage Information: We collect information about how you use our Service, including pages visited, features used, time spent, and interaction patterns.
Device Information: We collect information about the device and browser you use to access our Service, including IP address, browser type, operating system, and device identifiers.
Location Information: We may collect general geographic location information based on your IP address to provide localized content and comply with regional regulations.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to operate our Service, analyze usage patterns, and improve user experience. See our Cookie Policy for more details.
Information from Third Parties
Business Partners: We may receive information from food industry partners, suppliers, or other business collaborators when you use integrated services.
Public Sources: We may collect publicly available information about food products, regulations, and industry trends to enhance our database and services.
2. How We Use Personal Information
We use Personal Information for the following purposes:
Service Provision and Operations
- Provide, operate, and maintain the Guava platform
- Process and analyze food product data
- Generate insights, reports, and recommendations
- Facilitate product optimization and compliance checking
- Provide customer support and technical assistance
Business Communications
- Respond to inquiries and provide customer service
- Send service-related notifications and updates
- Share relevant industry insights and product updates
- Conduct market research and gather feedback
Platform Improvement and Development
- Analyze usage patterns to improve our Service
- Develop new features and capabilities
- Conduct research and development in food technology
- Create aggregated and anonymized insights for industry analysis
Legal and Security Purposes
- Comply with legal obligations and regulatory requirements
- Protect against fraud, security threats, and misuse
- Enforce our terms of service and other agreements
- Protect the rights and safety of our users and business
Data Retention
We retain Personal Information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer have a legitimate business need to process your Personal Information, we will delete or anonymize it.
3. Sharing and Disclosure of Personal Information
We may share Personal Information in the following circumstances:
Service Providers and Vendors
We share information with third-party service providers who assist us with:
- Cloud hosting and data storage
- Payment processing
- Analytics and performance monitoring
- Customer support tools
- Marketing and communication services
Business Partners
We may share information with trusted business partners when you use integrated services or when it enhances your experience with food industry tools and databases.
Legal Requirements
We may disclose information when required by law or when we believe disclosure is necessary to:
- Comply with legal processes or government requests
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Enforce our terms of service
Business Transactions
If Journey Foods is involved in a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of that transaction.
Aggregated and De-identified Information
We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, including industry trends and insights.
4. International Data Transfers
Journey Foods operates globally, and we may transfer your Personal Information to countries outside your residence, including the United States. We implement appropriate safeguards to protect your information during international transfers, including:
- Standard contractual clauses approved by relevant authorities
- Adequacy decisions by regulatory bodies
- Other lawful transfer mechanisms as required by applicable law
If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection regulations, we ensure transfers comply with applicable requirements.
5. State Privacy Rights
Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, and others, may have additional privacy rights under applicable state laws:
Your Rights May Include:
- Right to Know: Request disclosure of Personal Information we collect and how we use it
- Right to Access: Request a copy of your Personal Information
- Right to Correct: Request correction of inaccurate Personal Information
- Right to Delete: Request deletion of your Personal Information
- Right to Opt-Out: Opt out of targeted advertising and certain data sharing
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising your rights
California-Specific Rights (CCPA/CPRA)
California residents have additional rights under the California Consumer Privacy Act. For detailed information about our California privacy practices, please see our California Privacy Notice or contact us using the information below.
Exercising Your Rights
To exercise your privacy rights, please contact us at privacy@journeyfoods.com or use our privacy request form. We may need to verify your identity before processing your request.
6. Children's Privacy
Our Service is not directed to individuals under 16 years of age. We do not knowingly collect Personal Information from children under 16. If we learn that we have collected Personal Information from a child under 16, we will delete that information as quickly as possible. If you believe we have collected information from a child under 16, please contact us immediately.
7. Third-Party Links
Our Service may contain links to third-party websites, applications, or services not operated by Journey Foods. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you visit.
8. Data Security
We implement appropriate technical, administrative, and physical security measures to protect Personal Information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
Security measures include:
- Encryption of data in transit and at rest
- Access controls and authentication requirements
- Regular security assessments and updates
- Employee training on data protection practices
9. Your Choices and Controls
Account Management
You can access, update, or delete your account information by logging into your Guava account or contacting us directly.
Communication Preferences
You can opt out of marketing communications by:
- Following unsubscribe instructions in emails
- Updating your account preferences
- Contacting us directly
Note: You may still receive service-related communications necessary for your account.
Cookie Controls
You can manage cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our Service.
10. Data Retention
We retain Personal Information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors affecting retention include:
- Duration of your account and use of our services
- Legal and regulatory requirements
- Business needs for analytics and improvement
- Dispute resolution and legal claims
When we no longer need Personal Information, we securely delete or anonymize it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will:
- Post the updated Privacy Policy on this page
- Update the "Last Updated" date
- Notify you of material changes via email or Service notification
- Obtain consent where required by applicable law
Your continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.


