Data and Privacy
Last updated: September 17, 2025
At Guava, powered by Journey AI, your privacy and trust come first. This policy explains how we collect, use, and protect your data, as well as your rights to control it.
1. Data We Collect
- Account Information: email, name (if provided), subscription details.
- App Usage Data: scans, searches, and saved favorites.
- Optional Data: payment info (via secure providers like Stripe, Apple, or Google) if you subscribe to Guava+.
We do not sell your data to third parties.
2. How We Use Data
- To provide core app functions (scanning, nutrition and price scores, store comparisons).
- To improve features, performance, and recommendations.
- To process subscriptions and payments securely.
3. Your Rights
You are always in control of your data:
- Instant Anonymization: At any time, you may request that your account be anonymized. This removes all personal identifiers (name, email, payment details) while keeping non-identifiable usage data for analytics.
- Full Deletion: Within 1 year of your request, all associated data (including anonymized usage records) will be permanently deleted from our systems and backups.
4. Retention Policy
- Active accounts: Data is retained as long as your account is in use.
- Cancelled or deleted accounts: Data is anonymized instantly upon request, then fully erased within 12 months.
- Legal and compliance: Some payment records may be retained for tax or regulatory reasons but remain separated from your personal identifiers.
5. Security
- All data is encrypted in transit and at rest.
- Payments are processed through trusted third-party providers; Guava does not store credit card numbers.
6. Contact Us
For data requests, anonymization, or deletion, email Guava Data Support at hello@journeyfoods.com.